Project realized with Stefano Caprioli | Edizioni Corraini | 2006

The three principles of unprogrammed identity are:

1 the trademark is the process;

2 the processes  may be classified in three ways: deleting, sampling, making mistakes;

3 the amount of non-coordination depends on the control the designer has over the process;

corollary to the 3rd principle is: an identity program is  a subset of an unprogrammed identity.